Crisp Calendars Save Lives
Endless scrolling is super fun and an easy way to pass the time (ugh, lines!), except for when you’re scrambling and looking for content to post that fits into your curated theme because you left it to the last minute because you were busy earlier and omg the optimal posting time for your target audience is almost up!
Whew! That’s when it’s less fun.
Hold on for a hot sec, gotta pull on my argyle sweater vest and glasses.
Remember that old adage, “if you fail to plan, you plan to fail”? It’s no eyeroll. You’re busy being a boss and I love that about you. And part of being a boss is having a plan so you don’t have to scramble. Ain’t nobody got time for that - least of all you.
Social media calendars help you keep track of everything you want to post and make sure it’s coherent, on brand, and fits into your killer, overarching content plan. You get a bird’s eye view of everything coming up for the next week, month, and 3 months, etc. and you’re not blindsided by posting irrelevant content on holidays like Halloween.
Ok, sweater and glasses off.
Another, more boss reason to build a content calendar? Planning your posts ahead of time means you can enjoy that morning latte tomorrow a little bit more. And your future self will thank you for the lighter workload (or more time for client work). Your calendar also helps you build out a schedule for those times when you have *zero* inspiration or just get caught up in 152 other things. Even the people who live and breathe content get hit with un-spiration.
Calendars and planning may sound boring, but oh my will you thank yourself later.
Social Calendars Aren’t Just For Parties
I don’t even like spreadsheets but I looove my content calendar.
Every calendar needs the following: date, copy (the words for the post), links, notes, and an image.
From here, customize your calendar to your pretty little hearts content.
Want to add an emoji section for a little zest in your posts? Done. How about a theme for Wednesdays? It’s yours. Add whatever you need that helps you post that magical content your audience loves. The best part about your calendar is that it’s yours. The sections that are so necessary for me might not be right for you. Praise hands emoji for Google Sheets. Add, delete, change colours, whatever. Get after it.
Now, brainstorm the sh*t out of it and add the content of your dreams. Make sure you add notes about what content gets serious engagement, which posts drive traffic to your site, and what can be re-used.
CTA’s and Traffic and Engagement, Oh My!
Every post needs a concise call-to-action. Otherwise, what’s the point of posting it? Truthbomb: your reader doesn’t care about your content if it doesn’t affect them or they don’t get value from it. That’s not to say don’t post personal things - those posts can still connect with your reader and contribute to an emotional story or brand. But your posts still need to spur action and engagement.
Include the purpose of the CTA in your content calendar and you’ll make it so much easier to organize posts and figure out what your want your audience to do each and every time.
Want them to *engage* and talk about the heart-tugging story you just shared? Get that going in the comments. Need visitors to *convert* into eBook downloaders? Get them to “sign up now!” Whatever your categories are, add them to your calendar. Track which ones are the most effective with your audience. And then do more of that! You go girl.
Now, this might all sound like fun and games (ish). But where do you start? Is it easier to just leave this post and add “make a calendar” to your Trello board?
Nope. It’s harder. Because if you “do it later” AKA never, you’re throwing away reach, engagement, and potential clients.
But don’t worry. I’ve got your back.
I made you a template of the content calendar I know and love. And spend more time with than some friends. I promise I’m still fun though.
Download it and make it yours. Let me know how you go!
Full disclosure: this calendar is specifically for social media. But if you want to add a month view for bigger content pieces like blogs, then the floor is yours.
This post was crafted by our friend, Elizabeth of Crisp Copy.
Elizabeth is a fan of the Oxford comma; a lover of lattes; a compelling content creator; and an alliteration aficionado. She’s a location independent wordsmith who believes that inspiration for great copy comes from epic experiences and an overarching, genuine predilection for a well-constructed phrase. When she’s not writing for her dream clients at Crisp Copy, you can find her sweating on a hiking trail, sipping a smoothie, or advocating for female empowerment.
You can find her at her online home at www.crispcopy.co