Tara is a Holistic Nutritionist and adrenal health expert whose practice focuses on helping women heal from hormonal imbalances.
Not only that, but she is a mummy of two, an entrepreneur and shortly, a student of the Institute of Functional Medicine. She’s also a freelance writer who writes for publications around the globe with a specific focus on nutrition.
She runs her business online in order to help as many women as possible around the globe live the lives they deserve, not ones fraught with hormonal imbalances and all the problems that come along with them.
SO, WHAT'S THE SITCH?
Tara came our way needing help piecing together the pieces of her brand — from strategy to design!
We could instantly see Tara's expertise and passion for what she does and couldn't wait to pair our skills to create something great.
Q: Why did you decide to hire us?
A: Your professionalism, your design prowess and your enthusiasm for the job - these were the main things.
Q: What was it like handing over control of a portion of your business?
A: Completely A-OK for me because I know NADA about design! ;) I knew my business was in good hands with you girls.
SO, WHAT DID WE DO?
We worked on Tara's brand from the ground up, first working on the strategy side before moving into the brand design + website.
We narrowed in on Tara's audience — busy moms with multiple mouths to feed whose families have a history of health issues that they are working to prevent through nutrition education.
Tara's work is based on science and experience, so we needed to find a way to communicate what she does visually. The brand mark plays on this idea by combining a DNA strand and citrus.
Q: What was the hardest thing for you about working with a designer?
A: Honestly? Nothing. Not with you girls. You've been gracious and helpful all the way.
Q: What surprised you about going through our design process?
A: How professional you are! You've really dotted all your i's and crossed all your t's.
SO, HOW DID THAT TURN OUT?
When experiencing Tara's brand, we wanted her audience to see her knowledge and understanding. We also wanted these busy ladies to feel trust and motivation.
We needed to combine energy with calm, science with family, and expertise with understanding.
And in the end, we think the logo, website, and other brand assets that we worked to create with Tara do just that!
Q: How did our work add value to your business?
A: Immeasurable. You've branded my business! Now my business comes off professionally - this is EVERYTHING.
Interested in working with us? We would love to chat with your about your business and ideas! Send us your email below and we'll get in touch.