So you've decided that you're ready to hire a designer. You've done your research and have a short list of folks that you want to chat with to see if they're the right fit.
But what questions do you ask them?
Ask what it's going to look like to work together.
There's not really a right or wrong way to get things done. However, if a designer can't give you a clear picture of what things are going to look like throughout the project that's a little scary.
The way that a designer works is a good indicator of their organization, experience, and ability to get things done.
Ask them to send you a few of their portfolio pieces your way — even if they have a portfolio on their site.
First off — we want people to work with us because of who we are and what we stand by, not because of that one logo we once designed. A potential client's story, style, and vision are not the same as our past clients’ and our past work does not define our future potential. We could share 100 projects and they wouldn't see exactly what you're looking for because it's not exactly what they need.
That being said, it's still important for them to see our work and know what we're capable of.
When you ask for the designer to send three or so projects your way, you're probably going to be sent their very favorite projects that they've worked on. If you get good vibes, there is a good chance that this designer is probably a good fit for you. If you get bad vibes then now's the time to turn around and walk away.
Ask if they offer continuing services.
Every designer offers different services. Some only build brands, some only build websites, some only do big projects, and some only do big projects.
At 407, our goal is to build long-term relationships with our dreamy clients + support them through their whole business journey. We'll always be around for ongoing support — from hourly design + maintenance to one-off coaching.
If it's important to you that you can come back for more services down the road, make sure to ask the designer if they offer that.
Ask all of the questions that are unique to you.
There are going to be questions that are unique to you and your business. Before you chat with a designer, take the time to think through these things and make note of them.
For example, if you're only in the office on Monday, Wednesday and Friday then you should ask the designer if that will work for their process.
PS. The designer should ask you a lot of questions too.
As much as you're trying to feel out if the designer is a good fit for you, the designer should be trying to figure out if you're a good fit for them.
If they don't take the time to get to know you, your brand, and your business as you start chatting about working together, it's a warning sign.