Most of what you do in order to grow your business is designed to help you to find more of your dream customers. Are we right?
But, what if you thought about your story as the way to help your people find YOU?
Do you see the difference?
When your main goal is to find the most people, you reach every which way, you fail to stand for something. If you will not draw a line in the sand which you refuse to cross, your purpose is missing.
But when you put your purpose first, you show people where to meet YOU. Rather than searching for an audience, you begin to attract one. And you do not just attract any audience, you attract the RIGHT audience.
What is your purpose? How do you find it?
That's what we're chatting about in this month's Inbox Workshop — our free branding lessons delivered straight to your inbox.