It's fairly common to see some businesses constantly updating their colors, logos, fonts, website, etc. every couple of months. They don't have any consistency and never keep one brand identity long enough for it to be recognizable. This is what we refer to as Brand ADD.
Brand ADD is an easy trap to fall into, especially when your business is still young. You're still figuring things out and your biz is changing a lot. Or maybe you just struggle to commit to a look or style. It's totally okay to play with your brand if it isn't working for you, but eventually, Brand ADD will hurt your brand and business overall.
Here are our top four tips for preventing it from going on forever!
Brand strategy comes first
If you're trying to build a brand that lasts, it should be built on a strong foundation. When you have no rhyme or reason behind your brand identity, it's easy to let go of when you get bored with it. Brands built on strategy typically have a deeper story to tell and will make a greater connection for both you and your dream customers.
Your brand isn't about you
Your business is your baby. We totally get that feeling. But, at the end of the day, your business isn't about you or for you. It's for your audience! They're the ones who need what you have to offer and the ones you want to attract. Maybe you really hate pink personally, but if your audience loves it. When you have the itch to change your brand, be sure to ask yourself if your audience is responding to what you already have. If they are, don't let your personal style get in the way of building a brand your audience loves!
Stick to the classics
Another great way to avoid Brand ADD is to stick to the classics by staying away from trends and fads. When your brand identity is just trying to emulate the latest design trend, it's way more likely that you'll tire of it. And keeping it classic doesn't mean boring! There are tons of beautiful, unique designs that are neither old-fashioned or trendy.
Try the 6-month rule
Finally, the advice we give our clients (and ourselves) is to try the 6-month rule. The 6-month rule is simple: give it 6-months. At least. Whether this is your design, your strategy, or a system, the 6-month rule is a good test. Some things just take time to grow on you or to settle in fully. If you're too quick to abandon ship, you never really give anything the time it may need! So, before you start making drastic changes to your brand, try the 6-month rule to really let your brand live and breathe. And even if it still isn't totally right, usually your 6-months will make it more obvious what areas aren't working and which can be left as is.