Are giving gifts to our clients and customers necessary? Nah. Not at all.
Are they fun? Do they make people happy? Do they help you stand out? Yes. Yes. Yes.
Sending the people who buy from you a little surprise is one of our favorite ways to show our gratitude and make a good impression. It's a tiny extra step in our process that goes a long, long way.
Here are four of our very favorite ways to say "thank you".
A handwritten note.
This is so easy and we always get the nicest emails from folks we send a handwritten note. Who isn't happy to get something in their mailbox that isn't junk?
We'll write a card when someone guest posts on our blog, something BIG happens for one of our clients and we want to say congrats, or when a client recommends us to someone else.
And product biz folks, I can't tell you how much it stands out when there is a little, handwritten note inside of my package. It says to me that someone took time to make and package what's inside.
A little something extra.
This one is big for product based businesses, but even the service based people can get in on the game.
What is a little something extra that you can include in your customer's shipment?
PF Candle Co. is the BEST at this. Inside every one of the packages that they send, they include a few tea lights of their candles. Not only is this a nice surprise for me, at minimal cost for them. But, I get to try out their other scents and you bet I'm coming back for more!
And as a service based biz, we do this by adding in free social media images for our branding clients — with their new logo front and center.
The easiest way to send a gift.
But if a gift is the way to go, our favorite place to go is Greetabl. Sometimes the occasion calls for something more than a card or a little something extra.
When we launch a client's website — this is after the strategy, branding, and web build, we love to celebrate them. At this point, they've really invested just as much time and work as we have.
Greetabl makes gift giving easy. I love to give gifts, but I spend way to much time looking for the perfect thing. This services limits my choices but gives me just enough at the same time. And it's all wrapped up in a custom box for the client to unwrap.
Our trick when nothing else feels right.
Sometimes you need something EXTRA special. The project was a big one. Or someone did something extra amazing for us.
When this happens, we have a not so secret way of going about figuring out what that perfect gift is. We'll somehow sneak into conversation (or our client intake form) this question: "If you had $XX to spend on ANYTHING, what would it be?"
I think I would request as many candles or bottles of wine as possible.
Want to know more of our favorite ways to woo our clients?
Sign up for our latest Inbox Workshop that goes out on Thursday.
Inside the workshop, we're sharing the top ten ways we go about wooing our clients.