10 Case Study – Tennessee Honey

Brittney and her husband, TJ, came to us shortly before they opened their adorable boutique. These two knew they were in need of a strong brand and great eCommerce to sell beyond their storefront.

This whiskey inspired, southern boutique was so much fun! We're so excited to finally share.

SO, WHAT'S THE SITCH?

Brittney is a buyer who has always had the dream of opening her own shop. With the help of her husband, TJ, they bought a storefront on the square in their small town of Gallatin, TN. They hoped to build a business and brand that embraced their southern, rustic style and could be bigger than themselves.

SO, WHAT DID WE DO?

Brittney and TJ were in need of a brand built from the bottom up, so we started off with crafting a brand strategy. We carefully honed in on their target audiences and narrowed down their purpose to a simple statement.

After we finalized strategy, we went straight into brand design. After looking to a mix of traditional and modern whiskey labels, we landed on the stir stick/honeycomb icon with a completely custom, hand lettered type.

Finally, we designed an eCommerce site via Shopify, where they are currently selling some of the cutest clothes!

SO, HOW DID THAT TURN OUT?

Brittney and TJ now have a flexible brand design that fits right in with their beautiful storefront and their very own website. With new stuff constantly being posted on their site, we can't wait to see all they will do!


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