When you're creating content for your brand and business, imagery often plays a role. Whether it's a blog image that can be pinned or images that support your content, ensuring those images are ready to be used on the web is key.
It would be nice if you could upload just any image to your website, blog or social media accounts. But in reality, that's just not how it works.
Some images are too big, some are too fuzzy, and some just don't look good.
Here's how to make sure that your images are the perfect accessory to your written content.
Think about all the screen sizes the image will be viewed on.
You need to consider phones, tablets, and desktops. Depending on where our image is uploaded, different platforms may crop your image in different ways. For example, let's say you're uploading a new cover image to your Facebook fan page. This image is going to crop a lot differently on your phone than on a desktop.
It's so important to think of both spots because on average people are viewing things on their phone almost 50% of the time.
Always test how the image looks on every screen you have access to before you consider your project complete.
Take size into consideration.
The bigger the file, the longer it's going to take to load anywhere on the web. Most social media sites will make your images smaller automatically upon uploading them to the site. But when it comes to your website, it's your job to make sure the file isn't too big.
This tool can help to optimize an image size for the web.
Save the file correctly.
For web, you'll almost always want either a .JPG or .PNG file.
You'll want the image saved as a .JPG if the image is a photograph or has a ton of detail. If in doubt, save as a .JPG.
If the image is text based or uses icons, then .PNG is the way to go. These files also have a transparent background, which is great when you want to avoid having a white box around your file.
Inbox Workshop 04: Content Creation
Join our monthly newsletter where we focus on helping you to implement your brand in real life. This month we're talking about content creation.
01 — Video Lesson
We'll share our expertise on each subject in 10-20 minute video lessons.
02 — Workbook
Each lesson has a workbook filled with exercises to help you take action.
03 — Slack Community
You'll be invited to join our community where you can ask questions.