"We, over and over again, stress this so-called inherent drama of things. There’s usually something there, almost always something there, if you can find the thing about that product that keeps it in the marketplace." Leo Burnett once slapped a piece of red, uncooked meat onto a red background. The ad campaign was wildly successful. "This was inherent drama in its purest form," Burnett said.
Leo is king in the advertising world and his ideas were ingrained into our heads when I was in school.
And I suppose, it stuck. To this day, I'm always inspired by photography that packs an inherent drama punch.