When do you say yes? When do you say no? What should you do here? What should you do there? Decisions are hard. However, decisions are life — every day, every minute, every second.
Knowing what you stand for when it comes to your business allows you to get clear on your purpose and your point of view. And when you know those things, decisions are easier.
Here's your challenge.
Pull out a piece of paper and draw a line down the middle (or download the worksheet at the end of the post). In this exercise, you'll list out what you are and what you are not. Be sure to list at least three responses per side, but you should probably have lots more.
You’ll start by saying what you’re not. List out anything and everything that you know you don't stand for.
Here's what we listed when we completed this exercise:
- We're not assholes.
- We're not workhorses: We're the experts and we lead. We don't take on projects where we'll simply follow orders.
- We're not here to do all the work for you. Our process is collaborative.
- We're not here to give you a quick fix.
Then move to the other side of the line and detail what you are.
At Four Oh Seven, we want to be known for the following:
- We are real.
- We are only interested in improving the client's brand.
- We are collaborators.
- We are open.
- We're in it for the long-haul.
- We are built on friendships/partnerships.
- We are strategic.
- We are educated.
- We are storytellers.
So what's the point of drawing a line?
The point of this challenge is to hone in on where you can make a stand, so others know how to stand beside you.
Under the "I am not" column, everything listed should be contrary to who you are and what your brand represents. Everything you listed under the "I am" column is where you’ll eventually be inviting your followers, visitors, and paying clients to join you.
So now, when you have a decision to make, refer to your list. If your decision aligns with who you are, go for it! If you're not sure, it may need a little more thought.