Today, I'm throwing my wizard hat into the ring. This line from Albus Dumbledore has always been a favorite. It was even the quote I chose to put with my picture in the senior yearbook.
And that's some serious shit right there.
At the beginning of every year, I re-read (or re-listen to) the entire series from beginning to end. And every year I find something new or have a totally new opinion about certain parts of the book. (You can say they're children's books all you want, but this series can really make you think.)
As I listened to Chamber of Secrets on audiobook, this quote jumped at me again. I love what it means and always have. What we are capable of does not define us more than what we choose to do. It's kind of beautiful to realize that we are entirely in control of who we are.
But this year, I realized how this isn't only true in our lives, but also in our business. Kristin and I both are capable of doing a lot of things. Once upon a time, Kristin used to second-shoot for weddings. Once upon a time, I used to be a hard core choir nerd. But we have made the choice that those are not what our business is. We've chosen to niche down. We've chosen branding.
Specializing and finding your brand's niche doesn't have to just be about doing whatever you can do. It's about looking inside and making that CHOICE for your brand and for yourself. You can make your business whatever you want it to be, simply by choosing it.