Scooter's Canine Creations was born on Scooter's first birthday. Loretta, the owner of Scooter's Canine Creations, knew she wanted to get their sweet rescue a birthday cake, but after searching, she realized there was nothing out there for his wheat allergy and sensitive stomach. After lots of experimentation and research, the family whipped up their first treat and haven't stopped baking since!
However, after many years of baking, it was time to give the brand a facelift.
So, Loretta came to Four Oh Seven looking to modernize the brand and to create a packaging line for all of their flavor creations.
Q: Why did you decide to hire us?
Loretta: I did a lot of research and had worked with previous designers. So when hiring new designers (my previous designer started out great, then she didn't work on our project and pushed it aside for other projects. We lost months due to her lack of organization and direction), I knew that I would have to hire an organized, professional, and a creative team. Lindsay and Kristin fit the bill and have never disappointed me! They always kept our project on track and in a timely manner. Each step taken has always been calculated with an end goal. I have never felt frustrated or worried that things were not moving in a positive direction.
Q: What was it like handing over control a portion of your business?
Loretta: Easy! So many things to think about, so handling this over to two very organized and creative souls was what we needed. In dealing with other designers in the past, I always felt that I was the one doing all the research needed to keep things moving along. Kristin and Lindsay did it all!
We started the project by focusing on the foundation, the branding of Scooter's Canine Creations.
Loretta and her family started this business inspired by their dog, Scooter. It was important to her that he remain front and center in the brand visuals.
To modernize the logo, we created a illustrated version of Scooter after looking through tons of cute dog photos. And to make it extra special, we gave him a chef's hat to emphasize that all of the company's treats are made by hand with the freshest ingredients.
And for the packaging design, we knew we wanted to emphasize those fresh flavors and made by hand touch. We did this through iconography and pattern play, inspired by the familys Italian heritage.
Q: What was the hardest part about working with a designer?
Loretta: The hard part was knowing that I paid a lot of money to other designers that ended in a lot of time wasted and nothing accomplished in our end goal. It was a long time for us to get where we are now because I went down other dead end roads! Kristin and Lindsay got us on track again and didn't waste time or my energy/emotions in the process. I also think the other hardest thing was to change using a picture I had of Scooter that my son took. Once the design of the new Scooter was done, it captured him so well that all my prior attachment to the old photo was gone!
Q: What surprised you about going through our design process?
Loretta: The info sheets that you did ahead of time and how you gathered all the information needed about me, and my company! No one does this or takes the time to put this research into getting to know a client. As I keep stating, I am not new to working with other people, so I feel that I have had the experience of others.
The finished product
This project was our first big packaging undertaking and the reward to see all of these packages on the shelf is one of the best we've had yet at Four Oh Seven.
We're so happy to now be working on a website for Scooter's so that you and your furry friend can enjoy their deliciousness.
Q: How did our work add value to your business?
Loretta: A new look and branding that is professional in every way! We just got to displaying our new packaged products in our store. The response to the new packaging has been so positive! Our customers just love it all! We couldn't be happier and now look forward to expanding our product line to other stores!