You know color is important to your brand. You know what your brand colors are. You know what your brand colors mean.
People, including us, write about this all the time.
But how the heck do you use them? Which colors should be used when? What's too much? And what's too little?
Understand your colors.
The more you understand your brands colors, the easier they will be to use.
The colors in your palatte need to have some order to them.
Your primary colors are the main colors of your brand. They will be used constantly throughout your brand assets.
While, your secondary colors should simply accent your primary palette. Use secondary colors very lightly and strategically. They're great for calling attention to details!
Know the mood you're trying to communicate.
All colors communicate a message, which you can read more about in this post.
Once you understand the psychology behind your colors, you can better choose which to use and when.
For example, you may want to use a bolder color for the headline of your blog post to draw attention.
It's tempting to change colors up all of the time. You don't want things to get boring.
But in order to help create balance, it's important to keep colors consistent throughout your brand assets.
This means that headlines should be the same color. Body copy the same color. Your logo the same color. So on, and so on — across your website, social, and print materials.
This doesn't mean that there isn't room for breaking some rules. Sometimes you have to trust your gut as to when it's right to use a certain color.
For example, if you use one color on your Twitter cover photo then you probably want to change things up for your Facebook cover.
You also want to keep things distinct. While a bold color is great for headlines, links and calls to action, you don't want to use the same color for all of things things.
Practice makes perfect.
But give yourself the freedom to explore and play with your color palatte.