When we work with our clients on websites, one of their biggest headaches is writing content for the site.
And we totally get it! Content creation is an overwhelming task. It's also a crazy important component of your business. That's why we're here today to share our top five tips for writing your web content.
1. Start today.
If you're even thinking about needing a website (or redoing a current one) you should open a new Google doc now. Create a page for each page of your site and start writing.
Writing content for a site always takes our clients longer than they think it will.
At , we ask for all the content before we start the site because we believe in working with all available puzzle pieces. The longer it takes for our clients to send content our way, the more delayed the project is.
2. Think about hiring a copywriter.
A copywriter is one of the best investments you can make. We'd even dare to say that it's more important than a designer. While the visuals can draw someone in, it's what you share verbally that's going to sell your offering.
Copywriters are experts at taking what you specialize in and writing it in a way that sells.
If you open that Google doc from tip one and you can't think of a single sentence to write, reach out for our list of copywriters we love!
If your confident in your writing skills, we'd still suggest hiring a copy editor. These folks will look at your content for grammar errors and make sure that the copy looks as boss as it sounds, because we all know how easy it is to miss a comma.
3. Remember that you're typing in pencil, not sharpie.
Although the content your writing is important and should be thoughtfully created, it's bound to mold and change as you go.
We ask our clients for copy up front to make sure we design the right blance between text, images, + white space. However, the copy always changes a little bit between the first "final" draft and what's actually on the site when it goes live.
When it comes to the web, nothing is permanent.
4. Always remember who you're talking to.
As you write the content for your site, you should always act as though you're talking to your ideal customer.
You want to meet your audience where they are at. They have a problem that they are looking to solve and that is why they're on your site.
What's that problem? How are you going to solve it for them?
5. Every page should...
Here's a list of things we think should be thought about or included on every page:
You want to write enough to educate your audience on what their looking for, but you don't want to write so much that it's overwhelming to read.
You want to think about what search engines want to see so you show up in Google, but you still want to write for your audience first. Don't start to sound like a robot!
Write content like an inverted pyramid. On each page, content should start general and then narrow in. Once a reader finds the content they want, they'll move on. This will keep visitors moving throughout your site.
You want to lead your reader to do something else. This call of action may lead them to buy something or contact you, but you always want to lead your visitor deeper into your site. This might be a button to your services page or a line that leads them to contact you.
There you have it! Our top five tips on writing your web content.
Did you write the content for your website? What helped you get from blank document to finished product?