Branding is a strange and complicated beast. We're always preaching that your brand is SO much more than a design. Your brand is a blend of your purpose, audience, unique perspective, competitors, logo, colors, typography, tagline, tone of voice, and your overarching message. Whether you are building this alone or hiring other professionals to help build your brand, there are many roles that come to play in bringing it to life.
Designer – This is the obvious role most people think of when it comes to building their brand. Although design isn't the only thing, it is a VERY important piece of the puzzle!
Developer – Depending on your brand's needs, you may or may not need development. Having a developed involved in building your brand is awesome for making your brand's online touchpoints feel truly custom to your brand.
Copywriter – Often the most underrated role of your brand is your copywriting. Your brand's voice, tone, and message to the world are your brand's biggest selling points. While nice design will attract and bring customers in, your brand's writing is what makes your audience stay.
Photographer – Whether you have custom branded images or you work with stock, having compelling and consistent photography says a lot about your brand.
Social Media Manager – Your social media presence is where your brand connects with your people. How your brand is doing this contributes in large to your brand's overall personality.
Marketer – The marketing role determines what places your brand will be seen. Brands that put their focus into being seen in traditional ad spaces have a different feel than brands with a focus in content marketing.
Coach – While coaches come in many forms, they can shape your brand in huge ways.