So you think you may be ready to hire a branding expert? Awesome! But what does all that even mean? We're surrounded by so many messages about how powerful branding is, but it doesn't really say anything about what to expect when you hire an expert.
Here are five things that you should keep in mind before you begin hunting for someone to help you with your business.
Hiring a branding expert is an investment.
A branding expert is providing you with what will be your biggest asset as a business owner. It's a big step! And it can be a little overwhelming if you're still early in your biz and just figuring things out. If you don't have the funds or just simply don't feel ready to hire a branding expert yet? That's totally okay. As important as it is to have strong branding, spending a little time running your business and getting comfortable won't hurt you.
Your brand will still grow and change over time.
Your will always be growing and changing and that's a good thing! But, you shouldn't see branding as a band-aid or temporary asset. When you hire a branding expert, you're investing in a strong, strategic brand that should still work for you for many years. When you're ready to take that step, you're investing in a brand platform and insights that you should be able to use as your map in the future. Good branding will help you to make decisions for your business and even influence your growth over time.
A brand is much more than just pretty design work.
Branding isn't just a logo, typeface, and color palette. (Those things are SO important to communicating your brand and creating consistency for your audience). Your brand is your story, mission and message all coming together strategically to form the big picture. At the end of the day, your brand helps you remain clear on your "why" and helps you tame #alltheideas.
You don't need to have all the answers.
In fact, you're probably hiring someone because you DON'T have all the answers. Don't be afraid to bring your scattered thoughts and ideas to the table, because branding experts are there to help you find those answers. Their job is to help you gather and connect all those crazy thoughts and pieces into your clear and consistent story.
But, you will have homework.
Branding isn't a service where you, as the client, get to sit quietly in the background awaiting the final reveal. The branding process is, by nature, all about collaboration. Because your brand is so deeply rooted in your personal story, there is no brand to be built without your contributions. Some of the work will be easy, but some of the questions may be hard. Branding will require you to dig deep and dive into some of the tougher stuff. The more work you put into your brand the more complete and long-lasting your brand will be.