On our "What We Do" page, we give a tiny look into the process we use on all of our projects. But, there's much more than those three sentences that go into each step. So we've decided to share a bit more insight into our process over here on the blog.
This is the phase where we finally get to design.
We always start the construction phase by getting to know our client a little better and helping them learn more about themselves. We've already fallen in love with what they do and why they're doing it, but now we need to dig even deeper. What is their brand? Who are their customers? We'll work through this discovery together, with conversations + worksheets.
While we're guiding our clients through this, we'll also be researching their market. What are the trends? Who is their target market? Who are the competitors? What are they doing? There are several different research tactics that we'll dig into at another time.
After digging deeper into discovering who our client is, for their sake and our own, we'll begin designing. The details here, look different for every project. It all depends on what we're creating for our client. But projects typically start with a rough draft that we'll send to the client and ask for their thoughts.
After a few rounds of feedback, we'll be ready to introduce something amazing to the world.
Why is this step so important?
This is the step where we make something. This is why our client hired us. We'll produce something tangible for them.
Getting to know our client + doing independent research allows us to better understand our client's needs. Needs that they might not even know they have. If they had all the answers already, why would they need us?
Design is a collaborative process. Feedback is where the magic happens. Clients input is important and totally necessary to guide our work. We may not get everything right on the first try. That’s not just okay; it’s part of the process. Our work together can (and probably will) be iterative. Here’s our thoughts on effective feedback: Be honest. If you don’t like something, we need to know – and promise it won’t hurt our feelings. Be specific. Point out what, exactly, is not working for you, and why it’s not working. Ask why. If you aren’t sure what we were thinking, We’d love to explain our reasoning. Everything we’ve done for has a purpose. Refer to your goals. Relate every piece of criticism back to your goals. Relate to your audience. Your audience should be top of mind for every decision or critique that you provide. What do they need? What will they love?
Once construction is complete, we're excited to welcome our clients home.
We'll talk about the last step in our process in the coming weeks.