Kristin, here. Today I'm sharing some business tips + tricks we've discovered. These tips aren't revolutionary, but they're not what you find on your everyday list of business advice, either.
01 - Create a "Feel Good" folder.
Last week, I had a sucky Friday. I got some feedback on a project that I didn't love hearing. The email had me unfocused and put me in a not so happy #friYAY mood. So, I headed over to our "Feel Good" folder. This is a digital folder on the computer, by the way. But if it were a real folder it would be these happy babes.
Lindsay and I have filled this folder with screenshots of people saying things to us that make us smile. Like the best email ever from a client or a tweet to us from someone we really admire.
On days when business gets a little rough, this folder helps remind us that our current problem is just a tiny hiccup in the road. One negative comment cannot take away from all the goodness in that folder.
02- You don't need to listen to all the advice.
I know that statement is quite the oxymoron for a post filled with tips. But, forget the rules! Rebel against what you read. Challenge the status quo. There's advice out there for every topic of business. However, not all of it is for you.
We've read a lot of things on partnerships and if we had listened to what we read, we wouldn't be in business together. Generally, people recommend Ying and Yang being a good match. That opposing skills helps you succeed. And, you should probably live in the same city. But we listened to our gut. We knew we could make it work.
Not everything you read will work for you or apply to your business.
03 - Spreadsheets can be your friend.
Some people really love their cloud accounting software - like Freshbooks, Wave, and Quickbooks. I'm not knocking on these, at all. I think they're great and they really do help business' owners. And one day we'll use them.
However, we've opted to keep track of our finances with Numbers (the Mac version of Excel), for now. It may take more time on our end but in the early days of our business it is helping us learn more about our money and keep it front of mind.
04 - Reach out to potential clients in the most direct + unique way possible.
This one is for the service based business owners. When reaching out to potential clients, it's important to find the most direct route possible.
For example, we're members of several Facebook groups. In these groups, not only can we get some great business advice from other bosses, but people are often looking for designers to work with. The negative of this is that you can easily be lost in a thread of other talented people.
So what's our secret to standing out? Don't respond to the thread. WHAT?! Instead, turn into a detective and find their business email. Showing up in their inbox entices potential clients to pay a bit more attention to you. Go a step further and have a special document created for when you send this message. Our Getting Started Guide is filled with info about who we are, what we do, and why we do it - almost like a document version of our website.
Our responses to this method versus when we're forced to reply in the thread because we can't find an address is nearly triple.
Do you have any offbeat tips + tricks that have made your business better?