Today we're getting honest with you guys.
Lindsay and I have been taking some time lately to get in touch with the fears we have in our business and be 100% real with each other about them.
One thing that was on both of our "fears" list was this space.
Why are we scared of blogging?
A few of the thoughts running through our heads are...
"What if we run out of things to say?"
There's only so many topics!
"What if no one reads it?"
Seriously, I'm scared to look at the analytics. It's a little depressing to think that no one is looking at the posts we're writing. They take time, thought, and heart.
"What if what we're saying has already been said 1 billion million times?"
In the design world, it can feel like everyone has already beat us to what we want to say. We don't just want to be repeaters.
But why are we pushing through and overcoming those fears?
There's more than three reasons why blogging is a very good thing, but here are our tops.
We get to practice our writing skills on the reg.
I think I'm a sucky writer, even though Lindsay says I'm okay (she will admit that my spelling sucks). Lindsay thinks she's WAY out of practice, but have you read her #lettersbylindsay posts? She's pretty good.
There's so much value and strength to the written word. Since we started blogging, we've seen our skills improving. It's hard. We struggle to find all the words. But I'm thankful for this space that forces me to sit down and write a few times a week.
It shows our expertise.
We believe in the life/business overlap so we like to share a little bit of both on the blog. Plus, sometimes a fun, personal post takes a little pressure off things. But we really do love sharing our thoughts on business, strategy, and branding the most. It's how we help others. Having a space where we can collect all of our knowledge on these subjects and share it with others.
Because those fears are BS.
It's okay to have fears but if we get really real, most of our fears don't have merit. A thunderstorm isn't going to kill me and a shot isn't going to kill Lindsay (those are our BIG personal irrational fears). All the reasons above are pretty much bullshit.
There's always something to say. The worlds of business, branding, and design are always changing and evolving. Our personal lives are always changing and evolving, too. Sometimes it might take awhile to create the next months editorial calendar, but that doesn't mean there's a lack of topics out there.
People are reading the blog. The numbers prove that (when I get the courage to look). And even if they weren't, we need to remember our goals for this space. Numbers aren't the most important thing to us right now with this baby blog. We'd rather get consistent on a blogging schedule, hone our writing skills, and get comfortable with throwing ourself out there. We'll focus a bit more on the number in 2016.
And about that same things being said again and again. Also, BS. Everybody is different. Everybody has their own way of thinking, doing, and sharing. We can't be scared to share our point of view, even if it's along the same thought of what someone else has said before. It's also important for us to remember that we're surround by this design world daily. There's probably not as much repetitive content out there as we think.
Whew, that felt good.
What are you fearful of in your business? Are those fears a little bit of BS?