A big part of being a designer (or just any creative client-based business) is getting feedback. It's what makes the work we do great! But, sometimes we get feedback that leaves us feeling a little lost.
Recently, it was brought to my attention that some clients may not actually know the feedback they're giving is hard to do something with. Solid feedback helps designers collaborate better with their clients and understand their needs. To help highlight feedback that can me more harmful than helpful, I've broken down the common feedback issues into three categories.
1. Giving feedback that is too vague. Ex. "It just needs to pop more!"
We know and understand that sometimes it's hard to articulate what you're thinking, but being vague doesn't give us much to work with. Instead, be clear about what you like, what you don't like and why.
2. Giving feedback that is too specific. Ex. "Move that image an inch to the left."
"Uh hey, you guys just said vague is bad. Now specific is bad too?!" Don't misunderstand us, because specific is good! But don't get so specific that you start giving all the directions. For example, if you ask your designer to change the color of a headline to lime green, they are limited to doing exactly that. There may be a a different way to solve the problem. Instead, you can note that you'd like the headline color change because the it's hard to read. This feedback is specific but gives the designer the room to explore and put their expertise to use.
3. Misunderstanding limitations and capabilities, and mistrusting your designer to guide you through them. Ex. "Just use this image I pulled off Google."
Your designer doesn't expect you to know how everything works; that's totally okay! But if they tell you something isn't possible, trust them. (If you want to read a little more on how important I think trust is, read this #lettersbylindsay post).
So what does good feedback look like? Don't worry about trying to provide a solution. Be clear and open about what you like and what you don't like. When feedback is a conversation instead of a command, not only is the process smoother, we promise that you'll be happier with the finished! :)