When Kristin told me she wanted us to each blog about why we design, I'm not going to lie... I was kind of intimidated. I know I love what I do, but something about analyzing why I do it scared me. What if I don't have anything profound to say? Maybe I just like pretty things... But after I gave it some thought, I think it's important we can express why we love the things we are passionate about. Being sure of why we do this day in and day out is something worth knowing and remembering when this job gets tough. And when you have a business it will get tough! So I sat down to try and articulate what drives me to design everyday.
Every project presents a new challenge.
Everything I do in design is a puzzle. I have to think creatively to piece together the words and the strategy to make visuals that not only look nice, but communicate exactly what it should say to an audience. There's no science or formula to follow that is guaranteed to work for every project. You have to use and put complete trust in your intuition and experience.
I am creating everyday.
There's something kid of awesome about making something from scratch. My job is completely driven by freedom of expression! Every project asks me to create something unique that expresses exactly what our client needs to say. Nearly everyday, I am creating a unique, visual language that did not exist before.
It's a dream job.
When I was young, I remember dreading the day I would leave behind a life of long holiday breaks and my general freedom to be committed to the daily grind year-round. Even by the time I started college I felt sure I would have to do something simply to pay the bills, because that's what adults do. It never even crossed my mind that I could ever find a way to make my passion into something that wasn't just a job that pays, but something I would think is cool everyday I come back to it. Whether I am designing for a large, national client at my day job or helping the amazing independent businesses I work with at Four Oh Seven find their brand, I am living the dream I never believed to be possible and doing something that brings me joy.
I’m a part of helping my clients achieve their dreams.
Building brands for the dream chasers keeps me going. This is what excites me. This is what makes me love what I do so dearly. We are aiding the brave ones who have decided their hopes are worth the risk to do something great. When we work with our client, who we see as out partners, we can help them gain clarity on their brand, their voice, their vision. We have the opportunity to create emotional experiences for our clients and their dream customers.
In the end, I design simply because I love everything about it. Even on the toughest of days with the most frustrating challenged, I wouldn't choose another job. As cheesy as it may be, I feel like I get to live to work, rather than work to live.
Why do you do what you do everyday?
We'd love to hear from you in the comments or you can always reach us here.