We are so excited to share the work we did for Bri Towne of Simply Savvy a few months ago! Bri was so trusting of our process. Before putting together this case study, we asked Bri a few questions about her experience working with us. We started by asking about the very beginning.
Why did she decide to hire us?
"When looking for a designer, the first thing I look for is good design (obviously, right?). Out of all the inquiries I got for my new site, yours were the most professional and best looking by far. Once we started talking more about the project, I just got the sense that Kristin and Lindsay would be the perfect fit for Simply Savvy."
SO HERE'S THE SITCH...
Simply Savvy was born when Bri realized that many of her fellow bloggers struggled to create useful and efficient editorial calendars for themselves. Simply Savvy offers coaching to help guide bloggers through building their own calendars. Bri prides herself on her awesome organization skills, but realized when it came to building her brand and organizing Simply Savvy's online space, she could use a little help.
We asked Bri what it was like handing over control of this portion of her business.
"It was such a relief. I get so sucked in to what's currently there and bogged down in the details, it was wonderful to hand this part over to professionals and not have to think about it."
SO WHAT DID WE DO?
After taking her through our brand process, we worked together to create a logo that is clean and represents her process of detangling her client's thoughts into an organized editorial calendar. Once we had a solid brand to base our work on, we built a site quickly communicates what Simply Savvy offers.
We wanted to know what surprised Bri the most about going through our design process.
"I loved all the options that were available to me. It wasn't 'here's what we came up with. do you like it?'. There were so many little pieces that were broken up. And the questions that were asked when a new part of the design was shown were so on point and unlike anything I would have asked myself when working on the site on my own."
SO HOW DID THAT TURN OUT?
Simply Savvy now has an established brand identity, as well as a website that is easy to navigate.
By calling out exactly what Simply Savvy offers on the home page – with custom illustrated icons to resemble the knot of the logo – visitors to the site immediately know how to find the service they are looking for.
We also created custom product images for all e-books and e-courses to match her new brand.
To wrap it all up we wanted to know what mattered most to us. How did our work add value to the Simply Savvy business?
"I feel like Simply Savvy looks the part now. It looks like a business I would want to use and the website finally reflects the name and what we do. As a professional organizer, it's paramount to have a well organized website. Customers and clients can find their way around easily and get to where they need to be."
If you need help with making your blog the best it can be, visit the full site and drop Bri a line. She is so amazing and we are so happy we could help her take this next step in her business!