Maybe you’ve gone through a major change in what you offer and need the look and messaging to match. Or, maybe, your brand is feeling a little dated and needs a refresh. Or, what if your customer base has changed?
All of the above are reasons to seriously think about a rebrand.
What is a rebrand? Rebranding is the process of giving a product or an organization a new image, in order to make it more successful.
A rebrand is no small task. It’s more than just a logo refresh or edits to what your website says. Your brand is the foundation of your business. So before you dive into a total rebrand, keep these important things in mind.
Start with Your Core
Rebranding your business helps you to better define why you do what you do and make sure that it is represented well throughout your entire brand. It’ll be hard to decide on the tiny details, like brand colors and which social networks you should be utilizing if you don’t know who you are as a company. Make sure that you have the foundation of your business worked out before you move onto things like the pictures that will be on your site.
Think Hard About What is Working and What Isn’t
Just because you decide to rebrand doesn't mean that everything needs to change. What works? What doesn’t? Do your customers love how easy it is to find information on your website? Do they love a specific product you offer? It’s important not to reinvent the wheel and keep what works.
Wait and Think Before Bringing in a Team.
Take the time to think about your core message and the things that are and aren’t working before you think about hiring a coach, designer or developer. While all these folks will be able to help you narrow focus and you should be open to what they have to say, it’s important to know where you stand. No one understands your business better.
Look at the Now… And the Future
In the time you take to think, remember that you want this rebrand to serve where you are now and where you would like to grow to be. When we help our clients go through the branding process, one of the key questions we ask is “ Where are you now? Where do you want to be in 1 year, 3 years, 5 years?” We know how hard this is to answer because no one can predict the future, but long term goals are important and should be a factor into what you are putting into the world today.
Realize #allthethings a Rebrand Includes
Like we said at the start, a rebrand isn’t easy or cheap. It’s so important to rebrand if it’s what your brand needs. Putting the wrong message out into the world isn’t going to attract your the customers you’re trying to attract. But, keeping in mind that from packaging to letterhead and business cards, a rebrand involves the redesign of a LOT of items. From the start, think about how far you want to take your rebrand so you don’t get in over your head.
Think About the Release
If your customers were attached to your previous brand, there may be some negativity when the rebrand goes into the world. Be careful of changing your brand TOO much that it doesn’t feel like anything you would ever do. Also, keep in mind that with a rebrand your profit could drop for a while. Those folks you were wrongly attracting will leave. But hopefully, it won’t be long until you’ll be attracting your ideal audience.
Think You May Be in Need of a Rebrand?
First, take the time to think about if you really need to.
And If the answer is yes and you're pretty clear on what you want, never hesitate to reach out and ask us any questions on what it looks like to go through the rebranding process with a designer.